December 13, 2024
8min read
Roundups

10 Inspiring Examples of Productized Services for Solopreneurs

Looking to start your own productized service? These 10 inspiring examples will spark ideas and help you create a simplified, profitable service business.

Table of contents

Feeling stuck on how to turn your skills into a profitable, scalable service? 

Productized services — streamlined, pre-packaged offerings — are a proven way to do just that. 

In this article, we’ll explore 10 real-world examples, including services generating 5, 6, and even 7 figures annually. Yes, some of these are pulling in over $1,000,000 a year!!! 

Whether you’re just starting or need a clear path to simplify and scale your efforts, these examples will show you how to transform expertise into sustainable income.

Productized Service Examples

1. Scribly Media

Scribly Media is a stellar example of how a productized service can be built, scaled, and adapted to meet market demand. The founder, a non-technical first-time entrepreneur, launched Scribly in just 48 hours using no-code tools like Webflow, Airtable, and Zapier. Starting as a freelance content creator, the founder identified a recurring client need: scalable, results-driven content packages. By productizing her services into tiered packages with transparent pricing, she created a repeatable, scalable model. 

By addressing a recurring client need—reliable, results-driven content—Scribly structured its offerings into tiered, transparent packages that include SEO content, social media copy, and proofreading services. Evolving from an “unlimited copywriting” service to flexible content marketing solutions, Scribly highlights the power of adaptability, clear positioning, and customer-focused marketing to create a repeatable, scalable business.

  • Founder: Dani Bell
  • Revenue Highlight: $25,000+ MRR (~$300,000 ARR)
  • Industry/Category: Content Marketing
  • Official Website: https://scriblymedia.com

2. DesignJoy

DesignJoy is a masterclass in turning a high-value skill into a scalable, subscription-based productized service. Built entirely by a solo founder, it thrives on simplicity: unlimited design requests for a flat monthly fee. By eliminating traditional agency overhead — like meetings and complex team structures — and using asynchronous communication tools like Trello, DesignJoy ensures operational efficiency while maintaining premium service quality. 

Its success lies in bold positioning (no meetings, no contracts), pricing at the high end of the market, and delivering fast, reliable results. This model exemplifies how solopreneurs can scale niche expertise into a high-revenue business without building a team.

  • Founder: Brett Williams
  • Revenue Highlight: $120,000 MRR (~$1.44M ARR)
  • Industry/Category: Graphic Design
  • Official Website: https://www.designjoy.co

3. Bench

Bench is a prime example of how to productize bookkeeping and tax services into a scalable business model. While not a solo business, its structure provides inspiration for solopreneurs — particularly accountants, CPAs, and bookkeepers — seeking to bootstrap their own ventures. 

Bench pairs intuitive software with expert-led services, offering clients a seamless, subscription-based solution to manage their finances. By creating tiered pricing plans based on business expenses, they appeal to a wide audience while keeping operations efficient. For aspiring solopreneurs, Bench’s model illustrates how combining technology with human expertise can create a repeatable, high-margin service that scales effectively.

4. Castos Podcast Editing Services

Castos Productions is a great example of how to productize a niche service like podcast editing into a repeatable, scalable business. Their subscription model simplifies the complex process of podcast production—clients upload their recordings, and Castos handles the rest, including audio editing, video creation for YouTube, social media clips, and SEO-optimized show notes. By bundling these services into a flat monthly fee, they remove unpredictability for podcasters while streamlining operations on their end. Castos’ strong positioning as a "done-for-you" service for podcasting professionals demonstrates how focusing on efficiency, automation, and premium branding can attract high-value clients. This model is an inspiration for solopreneurs seeking to turn specialized skills like audio engineering into a scalable productized service.

5. Restaurant Engine

Restaurant Engine demonstrates how productized services can cater to a specific niche by offering pre-built, customizable websites tailored for restaurants. The business operates on a streamlined "done-for-you" model: clients provide basic details, and a complete website — optimized for mobile, online ordering, and SEO — is ready within five days. 

By focusing exclusively on restaurant owners, Restaurant Engine effectively positions itself as a specialist, setting itself apart from generic web design agencies. For solopreneurs, particularly in web design or niche services, Restaurant Engine’s approach underscores the value of targeting a specific audience, offering bundled features, and ensuring fast delivery with a clear process.

6. Boss as a Service

Boss as a Service (BaaS) productizes accountability, a common but unstructured concept, into a scalable subscription model. Designed for solopreneurs, freelancers, and chronic procrastinators, it assigns users a virtual "boss" who enforces deadlines by requiring proof of task completion. 

The service emphasizes human oversight rather than relying solely on automation, ensuring accountability with consistent follow-ups. Its unique positioning — "hire a boss to stay on track" — highlights the importance of solving a specific, relatable pain point for its target audience. BaaS's approach underscores how solopreneurs can turn unconventional ideas into repeatable, subscription-based services with clear deliverables and a direct value proposition.

7. Viral Cuts

Viral Cuts demonstrates how to productize a service traditionally dependent on individual hiring — video editing — into a scalable, streamlined offering. By maintaining a pre-vetted talent pool of expert video editors, they provide businesses with full-time embedded editors who are ready to work within days. Viral Cuts emphasizes cost savings by leveraging a global talent pool, offering services at 70-80% lower rates compared to U.S.-based editors. 

Their positioning as a “creative secret behind top creators and marketing teams” reflects the importance of niche focus, strong branding, and solving a specific pain point: the hassle of finding affordable, high-quality video editing talent. Solopreneurs in creative industries can draw inspiration from Viral Cuts’ ability to combine talent sourcing with clear processes and transparent pricing into a highly attractive productized service.

8. HelpFlow

HelpFlow began as a solution to a clear problem: eCommerce brands needed 24/7 live chat support but struggled to staff it effectively. By turning this challenge into a fully productized service, HelpFlow scaled rapidly, leveraging live chat to boost client conversion rates. The key to their success is a blend of tailored human support and cutting-edge AI tools, offering a managed solution that enhances customer experience (CX) while driving revenue and increasing lifetime value (LTV). 

Their evolution — from a single agent to 100+ clients and $1M+ ARR — demonstrates how solopreneurs can scale by solving a niche problem, iterating processes, and integrating technology to enhance delivery. HelpFlow’s model highlights the importance of adaptability, especially in embracing AI to future-proof services.

  • Founder: Jon
  • Revenue Highlight: $1M+ ARR in its early years; now contributing to $500M+ in client CX revenue.
  • Industry/Category: Customer Service Outsourcing & AI Solutions
  • Official Website: https://www.helpflow.com

9. Roast My Landing Page

Roast My Landing Page is a brilliant example of how to productize expertise into a simple, scalable service. For $350, Olly offers a personalized 15-minute video audit of a landing page, packed with actionable advice to improve conversions. This no-frills, single-offering service succeeds by targeting a specific pain point — poor landing page performance — and delivering clear, measurable value. 

Its simplicity in pricing, process (submit URL, get a video in 48 hours), and a results-oriented guarantee make it an ideal inspiration for solopreneurs looking to monetize their niche expertise through a low-overhead, high-impact productized service.

  • Founder: Olly
  • Revenue Highlight: Over 500 landing page roasts completed. Do the math :)
  • Industry/Category: Conversion Rate Optimization (CRO)
  • Official Website: https://www.roastmylandingpage.com

10. Dr. Alexis Shields

Dr. Alexis Shields offers a textbook example of productizing a professional service — health consulting — into a scalable, virtual offering. By focusing on individualized health assessments rooted in blood test analysis, she addresses a specific and pressing need: proactive health management. 

The service operates with a clear, repeatable process: clients complete an application, provide diagnostic data, and receive a virtual consultation followed by a personalized health plan. This streamlined, data-driven approach allows for consistent delivery while maintaining high perceived value. 

For solopreneurs in healthcare or coaching, Dr. Shields’ model demonstrates how to turn specialized expertise into a well-defined, virtual productized service that combines convenience, personalization, and measurable outcomes.

Conclusion: Turning Inspiration into Action

Productized services offer solopreneurs an unparalleled opportunity to streamline their expertise into scalable, repeatable, and highly profitable businesses. The examples we’ve explored in this article show that success in this model hinges on a few key principles:

  • Simplicity and Focus: Whether it's Scribly Media’s clear content packages or Roast My Landing Page’s single-offering approach, narrowing your service scope ensures operational efficiency and clear value for clients.
  • Customer-Centric Solutions: From Bench’s tailored bookkeeping plans to HelpFlow’s customer service automation, each business addresses a specific pain point, positioning their service as indispensable to their niche audience.
  • Scalability Through Structure: Models like Viral Cuts and DesignJoy demonstrate how to combine human expertise with well-defined processes and technology to scale without compromising quality.
  • Bold Positioning: Successful productized services stand out with unique branding, transparent pricing, and guarantees, as seen with Boss as a Service and Castos Productions.

Ready to Start Your Productized Service?

The ideas shared here are more than just success stories—they're blueprints for turning your skills into sustainable income. Whether you're starting small, bootstrapping, or aiming for rapid growth, these examples prove that productized services can deliver massive value for clients and high returns for creators.

So, take the inspiration from these examples, refine your expertise, and start building a productized service that works for you. The first step? Identifying the pain point you can solve better than anyone else.

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