What are average page views per visit?
Average page views per visit measure the average number of web pages a user views on your website. This metric is used to gauge how compelling your site is to your users and how well it is arranged and easy to navigate.
How to calculate average page views per visit?
To calculate the average page views per visit, divide the ‘total number of page views’ by the ‘number of visitors’ and you’ll get the average number of pages a user views on your website.
You need to calculate the average page views per visit for a particular time frame. For example, for a week, 15 days, or a month. You may also calculate the average page views per visit for different segments – based on country, region, gender, or preference.
Formula for calculating average page views per visit
Real-life Eexample of average page views per visit
Take a look at an example to understand the average page views per visit:
Let’s say you get a total of 1,000 page views in a week on your website. In the same week, the total number of visitors to your site was 500.
Now, the average page views per visit are: 1000 / 500 = 2 page views. This means, when a user visits your website, they go through 2 pages of your website, on average.
What’s considered a good page views per visit? (benchmark)
The average number of page views per session across all industries is 4. It depends on your business model, industry, and many other factors.
Littledata surveyed 5,941 sites in September 2022 and found the average number of pages per session was 2.6.
A score of more than 4.4 shows that your site is doing better than most!
But if you can’t achieve an average number of pages per session above 2, you immediately need a round of optimization on the homepage, add more relevant content, and get that number up.
According to the latest data (from the second quarter of 2022) consumers browse through an average of 6.5 pages on US eCommerce stores every time they visit.
The grocery segment had the highest average page view count of 7 in 2021, while B2B had the lowest, with an average of 2 page views per session.
Ways to increase your page views per visit
- Focus on user experience and navigation: Pay attention that your navigational elements are well arranged and easily discoverable. If your site will be difficult to navigate then, visitors will leave prematurely out of frustration and lack of information. Read the Essential Guide to Website Navigation.
- Create great content and optimize it: You need to create great content for your blog above all else, to hook visitors – making them want to read more and discover your services, thus increasing your page views. Not only this, but blogging is also important for several other reasons.
- Promote related blog posts in the sidebar: Use your website’s sidebar to display the related blog content section to nudge people to read your other blog posts and a search option as well.