What is sessions per user?
Session per user metric measures the average number of sessions conducted by each user or visitor in your application/software. This metric is used to determine how frequently the users return to your application or software.
How to calculate sessions per user?
To calculate sessions per user, divide the ‘total number of sessions’ during a period by the ‘number of users’. Be careful to consider the figures of the same time period – weekly, monthly or quarterly.
Formula for calculating sessions per user
Real-life example of sessions per user
Let’s picture a scenario, you sell a micro SaaS to assist small businesses. Your software was used by 500 users in the last month. In that same month, your software recorded 1,750 sessions.
On plugging the data into the formula, your sessions per user will come out as: 1750/500 = 3.5
This indicates that the average user uses your software at least 3 times.
What’s considered a good sessions per user? (benchmark)
A good session per user is considered to be around 1.4 sessions per user. According to Littledata’s reports, if your sessions per user exceeds 1.6, it’ll put you in the top 20% and sessions per user of less than 1.2 would put you in the worst 20% of sites.
Making some tweaks in your strategies and product might help you increase this metric.
Ways to increase your sessions per user
- Focus on product stickiness: Nothing is more important to increase your MAU than designing a great product. Users will use a product that provides value and solves their problems and a great product will automatically retain them. Read this guide on: How To Make Product Improvements in SaaS
- Build a problem-solving product: Users will keep coming back to your product only if it entertains them or solves their problem. Building a strong product is the key to increasing user sessions.
- Keep engaging with your users: Use various ways to engage with your customers so that they remember your product and keep using it. One might be, sending personalized notifications to your users. 80% of customers are more likely to make a purchase when brands offer personalized experiences.
Also Read: Related Metrics
- Net Promoter Score
- Customer Churn Rate
- Customer Lifetime Value
- Customer Retention Rate
- Repeat Purchase Rate
- Customer Satisfaction Score (CSAT)
- Renewal Rate
- Customer Acquisition Cost
- First Contact Resolution Rate (FCR)
- Free Trial Conversion Rate
- Daily Active Users (DAU)
- Monthly Active Users (MAU)
- Average Revenue Per User
- Referral Program ROI
- Upsell Rate & Cross-sell Rate
- Viral Coefficient
- Participant Share Rate
- Invitation Conversion Rate
- Net Dollar Retention
- Product Adoption Rate